So the secret’s out, today sees the launch of the brand new Leading Ladies in Business Blog.
We’ve been working on it for a while and we’re super excited to have a new platform to share hints, tips and tricks to help boost your business and grow your network. And it’s not just about us, we want to share the platform with you! If you have an article in mind that
you would like to share, or just an idea that we can help you cultivate, get in touch.
We’ve got social media, masterclasses, super connectors and more, so why do we need a Blog?
Well, blogs are the perfect way to engage with your existing, and new, audience. It’s another place to add value and raise our profile…which in turn will raise yours and that’s what we’re all about.
Growing stronger, together!
If you’ve been thinking about blogging for a while but not sure how useful they can be then read on – we’re pretty sure that you’ll be joining us as a Leading Lady of Blogging soon!
You need to reach out and engage the right people in the right way, at the right time using the right language.
Waitrose use their blogs to showcase customer recipes, genius! They don’t even have to write them or think of the ideas.
Use your existing and ideal clients to generate your content and you’re on to a winner.
Think about what matters to them, what can you do to help them, add value to them, start a
conversation with them.
Share some personal details, who doesn’t love a little ‘behind the scenes’ action and a cheeky peek into someone’s personal life. It delivers an all-round experience and the more people have in common with you, the more they’re likely to stick with you, rave about you and use your services.
Branding is no longer just your company name, logo, business card and letterhead (when was the last time you even sent a letter) – no, now it’s all about how clients (existing and potential) emotionally and psychologically respond to your brand.
Your brand needs to be an experience – love them or hate them, there are few things less satisfying than opening a new product from Apple. Their brand goes from their style and language right through to their packaging and launch events.
Use the same language, colours, format and style in your blog and you solidify the brand you have already established on your website, social media and in person.
Blogging is an ideal way to rise up the search engine rankings!
Companies who blog regularly – and the key is regularly – have been found to receive 67% more leads per month than companies that don’t!
Yes, they’re the perfect place to include your company’s chosen keywords and backlinks, but they also provide a space for you to provide real insight and actionable information for your clients.
Providing valuable content is a factor that can dramatically increase your search engine rankings, Google doesn’t want to deliver its searchers outdated information so sites that are regularly updated signal to them that it is alive and delivering regular, fresh content.
You’re probably not (and really shouldn’t) be updating your homepage to often so a blog is a more practical tool for adding new content on a regular basis.
Claim your Crown, Queen
Your blog is your secret weapon when it comes to positioning yourself as the authority figure in your market.
We’ll say It again, the key is showing the right message, to the right person, at the right time.
The right message is the one which positions you as the expert in your field and a prospective client needs to receive that message not just once, but several times in several ways. What better way to do that than to showcase your knowledge, your relevance and your passion in a blog.
When you market your business, above all things, the most important goal is to reinforce the idea of you as ‘the expert at what you do’, so that it feels like choosing anyone but you is too much of a risk.
The more frequently you blog, the more traffic you tend to get, as a rule of thumb. You need to be looking at a minimum of around 11 blogs a month. This sweet spot results in a noticeable increase in traffic for both B2B and B2C businesses.
The more traffic you receive, the more awareness there is of your business, the more people will engage with your content (likes, comments, shares, recommendations, links etc) and the more engagement you get – well the more sales you’ll make!
Right now, you’re probably freaking out at the thought of that much writing and content generation, right?
Spend some of your planning time each week coming up with ideas, keep notes as you go. Use topical new stories that can relate your product or service as a jumping off point. Or even key holidays, trending topics from Twitter and content that is generated from your clients.
You’ll be surprised at how many articles you can come up with in a simple brainstorming session.
However, if you really are daunted and don’t know where to start, you can always seek the help of professional blog writing services to help you delivery, regular, relevant and engaging content for your audience.
Clare , Cal & the LLIB team.